Best Hashtags for Mom Influencers on Instagram and TikTok
Successful mom influencers have a pretty sweet deal. Not only can it be personally and professionally fulfilling, but they also get to work from home, choose their own working hours, and have a positive impact on the parenting experience of their followers, too. Throw in the fact that the plethora of brand partnerships means it can be a lucrative career choice — some mom influencers make more than $100,000 a year — and it’s not hard to see why so many moms or moms-to-be are interested in going on their own journey towards influencer stardom.
The problem? Attracting and retaining an engaged audience, which is key for making the big bucks, can be tricky.
One handy strategy for growing an audience on Instagram and TikTok is to turn to tried-and-tested hashtags, which, despite having a long history, remain one of the best methods for helping social media users find content.
In this post, we’ll run through everything you need to know about using the best hashtags for mom influencers to grow your audience on Instagram or TikTok, including the different types of hashtags, best practices, and some popular mom influencer hashtags for Instagram and TikTok that are currently driving success for users.
Best Hashtags for Mom Influencers
We’ll talk about some broadly popular social media mom influencer hashtags later, but first, let’s think about which hashtags will work best for you. While you’ll form part of the larger mom community on Instagram and TikTok, you’ll experience more success if you take your own approach to using hashtags rather than simply copying what other mom influencers have done.
With that in mind, let’s take a look at some of the best types of hashtags that mom influencers can use to grow their audience.
Local Hashtags
You might one day grow a national or even global audience, but it’s likely that you’ll get things started a little closer to home.
Using locally focused hashtags makes it easier for people in your local area to find and follow your account. People are more likely to seek out content that’s relevant to them, and it’s also believed that Instagram or TikTok use local hashtags to promote content to nearby users, which can expand your reach even further. Plus, local hashtags simply increase the chances that users will engage with your posts.
Focusing on your local area also increases the chances of being invited to local events, partnering with local brands, and collaborating with other local social media accounts.
- Examples of Local Hashtags
- #UKMums
- #LondonMums
- #BritishMum
- #ManchesterMums
You get the idea!
Popular/Niche Combinations
Most hashtag advice articles recommend avoiding using popular hashtags on the basis that their widespread use makes it difficult for posts to get attention. But we disagree. We think that mom influencers should use popular hashtags so long as they don’t rely on them too heavily.
After all, people are searching for hashtags such as #Momlife (or #Mumlife), so it makes sense to ensure that your posts show up on those search results page!
The trick to avoid being swallowed in the sea of posts that have popular hashtags is to also use hashtags that are more relevant to your niche. You’ll have around 10 – 15 hashtags to play with on Instagram and around 3 – 5 on TikTok, so you have some room to play with. On Instagram, you can use 3-5 popular mom-based hashtags, with the rest having a narrow focus. On TikTok, a combination of 2/3 in favour of niche hashtags is best.
Create Your Own
As well as popular/niche hashtags, it’s also recommended to consider creating your own branded hashtag, which you can then use in your posts. This makes your content stand out and helps build a sense of community with your followers — and it’ll also make your account look and feel more professional, which is just what brands look for.
Keep your branded hashtag short, on-brand, memorable, and unique. Once you have it, use it in all your posts and add it to your Instagram/TikTok bios. Remember: branded hashtags are most effective when they’re used consistently.
What is a Mom Influencer on Instagram?
Interested in using the best hashtags for mom influencers to grow your social media audience, but aren’t quite sure what a mom influencer actually is?
We’ve got you covered.
Have you heard of social media influencers? They’re users who post about a specific topic, attract followers interested in that niche topic, and partner with brands to promote products/services that their followers may be interested in.
Well, a mom influencer is simply an influencer who specialises in motherhood. They organically grow their audience by posting quality content relating to motherhood tips and advice, parenting self-care, fun and relatable parenting moments, and general content relating to mom life. There are millions of mom influencers, and anyone with a camera, a child (or child on the way), and some good content ideas can get started.
Building an audience takes time, effort, and energy, but once you have, you’ll attract the interest of mom/parenting-related brands, and that’s when things can really get interesting. Free products, paid sponsorships, and invites to mom-friendly events and attractions are just some of the things that mom influencers can look forward to once they’ve built a large enough audience, though you don’t need millions of followers before you begin attracting brands. Even 1k – 5k followers can be enough.
Top Mom Hashtags for Instagram
Ready to ensure your content gets the attention it deserves and turbocharge your Instagram followers list?
Hashtags can’t make you a successful Instagram influencer alone, but they provide a handy stepping stone, helping entirely new audiences find your content — and from there, it’ll just be a short jump for them to like or comment on your post and become a follower.
There’s no shortage of Mom hashtags to use on Instagram. We’ve put together some of the best hashtags for mom influencers on Instagram below, grouped into different categories.
Pregnancy
- #Pregnant
- #NewMom
- #NewFamily
- #Parenting
- #Homebirth
- #PositiveParenting
- #NewBorn
- #Motherhood
- #BabyBump
Kids Hashtags
- #ToddlerLife
- #BabyPlay
- #Nursery
- #ParentingTips
- #PlayTimeFun
- #BabyMilestones
- #EarlyLearning
- #LittleAdventures
Motherhood Hashtags
- #WorkingMom
- #SelfCareForMoms
- #MomLifeUnfiltered
- #MomLife
- #ModernMom
- #ThisIsMotherhood
- #MomModeActivated
Meals and Health
- #ToddlerMeals
- #HealthKidsMeals
- #FirstFoods
- #SchoolLunchbox
- #SimpleKidsMeals
The above hashtags are a good starting point for your Instagram posts, but remember that you’ll also need to come up with a couple of more specific, more niche hashtags that are relevant to your post. The above examples will help you maximize your reach, while niche hashtags will help attract your target audience. There’s also less competition among niche hashtags, which makes it easier for your posts to get attention.
Popular Mom Hashtags for TikTok
Hashtags work mostly the same on TikTok as they do on Instagram, just with a few caveats, the main one being that you’ll have fewer hashtags to play with. It’s recommended to stick to 3 – 5 hashtags on your TikTok posts (compared with 10 – 15 on Instagram).
It’s also best to pay close attention to any trending hashtags since they play a big role in determining which content gets promoted.
Trending TikTok Hashtags
The current most popular mom-related hashtags on TikTok are:
- #MomOutfitIeas
- #DayinmyLife
- #BabyTok
- #IntroduceYourselfChallenge
- #MomandTwinKids
Other TikTok Hashtag Ideas
- #MomInfluencer
- #MomBlogger
- #MomsofTikTok
- #Mompreneur
- #TikTokMom
- #WorkingMomLife
- #MomChronicles
- #MomHacks
- #RealMomLife
- #FirstTimeMom
As with Instagram, it’s best to use a mix of broad appeal hashtags and niche hashtags. For example, you may mix the broad #MomsofTikTok hashtag with #ToddlerMom if that’s your focus.
You’ll have fewer hashtags to work with on TikTok. As a general rule, it’s best to give slightly more weight to niche hashtags. For example, you may use two trending hashtags and three niche hashtags in your posts.
Effective Strategies Using Mom Hashtags
It’s not enough to simply sling out some hashtags and hope for the best. For the best results, you’ll need to take a more considered, strategic approach to your hashtags. Let’s take a look at some handy strategies which should nudge you in the right direction.
See What’s Trending
Trending hashtags often get extra visibility, making using them a highly effective way to reach new audiences. If you’re struggling to come up with content ideas, take a look at Instagram’s ‘Explore’ feature or TikTok’s ‘Discover’ tab to see what hashtags are currently popular.
Note that trending hashtags/posts don’t necessarily have to be about parenting/motherhood to be useful. You can also put a mom spin on broader hashtag trends. For example, the ‘IYKYK’ (If You Know, You Know) trend isn’t specific to motherhood, but can easily be incorporated into your posts.
Remember that it’s best to use trending hashtags alongside your main hashtags. On Instagram, 1 or 2 trending hashtags can join 6 – 10 usual hashtags you use; on TikTok, use one or two trending hashtags.
Group Hashtags
Your posts will contain a bunch of different hashtags but they shouldn’t be wildly different from one another. It’s best to keep them thematically connected. One smart strategy is to create hashtag sets for different kinds of posts. This will ensure that you’re hitting all of the main hashtags and will also save you time — when you have a post, simply dip into the relevant hashtag set in your folder and insert them into the post.
For example, you might create a hashtag set for family days out. This set may include hashtags such as:
- #FamilyDayOut
- #FamilyFun
- #MomAdventures
- #FamilyAdventures
- #UKFamilyDaysOut
As soon as you have a ‘family day out’ kind of post, you’ll have a whole set of hashtags to use. Just remember that it’s best to adapt the hashtags for relevance; for example, a day trip to London may be adjusted to “#LondonFamilyDaysOut”).
Mix It Up
Looking for your posts to reach a wide audience while also being seen by the people who will be most interested in your content? Then look at using a mix of popular and niche hashtags. Popular hashtags — #MomsofInstagram — will work well along more specific hashtags (such as ‘#LondonMums’).
Focus On Your Audience
The more specific you can cater to an audience, the better. Real success as a mom Influencer comes from engagement, not the number of followers. It’s better to have 5,000 loyal, highly engaged followers than it is to have 15,000 followers who continually scroll past your posts.
As you can imagine, the types of content that mom influencers can post are wide-ranging. You’ll find that success comes much easier if you first establish your niche and then use relevant hashtags. Your hashtags will be different if you’re posting pregnancy-related content compared with working-mom type content.
Not sure who you’re targeting? Ask yourself:
- Who are you trying to reach?
- What type of content will they like to see?
- What hashtags are they likely to search for?
On Instagram, you can even identify a couple of real users who match your ideal audience and see if they’re following any hashtags. Simply click the ‘Following’ tab on their profile and any hashtags they’re following will show at the top.
Focus on the Platform
There’s an overlap between using hashtags on Instagram and TikTok, but there are also some differences. You’ll need to tailor your hashtag strategy to each platform.
- Instagram users tend to search for hashtags directly. On TikTok, search is a factor, but the platform also promotes content related to trending hashtags in the For You Page.
- You can use up to 30 hashtags on Instagram, though sticking to between 10 – 15 is best. On TikTok, stick to 3 -5; overdoing it can impact reach.
- Hashtags trends play a big role in TikTok engagement, but they also come and go quickly, usually within a few days. Instagram trends stick around longer.
The bottom line? You’ll have more leeway on Instagram, which allows for more hashtags and encourages evergreen content. On TikTok, you’ll need to pick 3 – 5 quality, trending (or at least relevant) hashtags per post.
Funny Mom Hashtags to Boost Engagement
Your hashtags will help users discover your posts, but it’s engagement — what they do when they view your content — that’ll determine the post’s success. The goal of your hashtags is to help someone discover your page, then have them follow your account, and then have them like, comment, and/or share your post.
Do that, and you’ll be on your way to success. The more high-quality, high-engagement content you post, the more you’ll be rewarded by the algorithm.
And what kind of content do social media users love to engage with? Yep — funny content. Using humour is a wonderfully effective way to boost engagement. After all, people — and especially mothers — like to laugh.
As a mom influencer, creating relatable, humour-driven content can be a game-changer for success — and with a little human or two in your life, you should have no shortage of source material!
Motherhood can be wonderfully chaotic, and while it might feel stressful when it’s happening, once you’ve discovered all the spaghetti off the floor (or whatever else has happened), you might just find that you have the perfect content for your profile.
Your content doesn’t have to be roll-on-the-floor funny (though it can help!). It just needs to be humorous and relatable. A story about your child throwing Coco Pops all over the supermarket floor or an unfiltered photo of your all-too-messy living room can work well.
Some humour-driven mom influencer hashtags to use include:
- #FunnyMomLife
- #MomFail
- #MomLifeUnfiltered
- #HotMessMom
Pair these with a couple of more specific hashtags related to the post alongside your usual hashtags for best results.
Growing Your Influence with Hashtags
Hashtags alone won’t push you towards mom influencer stardom, but they can play a vital supporting role in helping users find and engage with your content.
All too often, mom influencers view hashtags simply as a method for labelling their content. But used correctly, they’re tools for skyrocketing your visibility, number of followers, and engagement. Before we leave you, let’s run through some final handy mom influencer hashtag tips that’ll help you get the most from this growth strategy.
Target Your Ideal Follower
Your goal isn’t to attract social media users, it’s to attract users who are interested in the type of content you post. Viral hashtags might attract some attention, but it’ll be fleeting. Think of what your ideal follower is searching for when putting together your hashtags.
Find What Works
It can take some time to figure out which hashtags work best for your account. Play around with a few different strategies, and see what works. TikTok Analytics and Instagram Insights will tell you which posts have been most successful, and while it’s best not to attribute all of a post’s success (or failure) to the hashtags, they may have played a role.
Stay On Top Of Trends
Social media is always throwing up new trends, many of which have their own hashtag. Even if the trend itself has nothing to do with momlife or the type of content you post, you can still piggyback on viral hashtags by adding your own, mom-focused spin.
Be Consistent (and Patient!)
Finally, remember that even the most appropriate and effective Instagram and TikTok hashtags won’t generate success overnight. Keep posting, mix up your hashtags to ensure they’re relevant to the post, and be patient. If you’re posting quality content and using hashtags correctly, then eventually your account will begin to gain traction!
