7 Free Marketing Courses For Bloggers
Your blog will only be successful if the right people find it. This involves promoting your content and getting your blog out there into the big wide digital world. It’s a tough ask – particularly if you’ve never done anything like this before. Where do you begin and how do you give your blog an edge?
If you’re sick of staring at stats showing you 10 page views per day (and let’s be honest, all 10 of those are from you anyway) the best starting point is to learn about marketing. Gain the skills necessary to promote your blog and drive valuable traffic to your site. Surely this costs a fortune, right?!
Wrong! You will find loads of free marketing courses for bloggers online that don’t cost a penny and can be completed in your own time. To make your life even easier we hunted down the best free marketing courses and have listed them in this guide for you to check out. See the full list below and scroll down to learn more about each option.
Fundamentals of Digital Marketing by Google
Who better to go to for FREE marketing education than Google? They decide what ranks well in search engines and most of the marketing you do for your blog will revolve around Google platforms. The Fundamentals of Digital Marketing course is completely free – but it’s a big boy.
You’ll have 40 hours of learning in total across 24 modules exploring everything about digital marketing. Some of it is more relevant to businesses, but it’s still useful knowledge. Key things to pay attention to are the sections on making your website more searchable online, how to measure traffic stats and how to use online advertising.
Anyone can take this course – all you need is a Google account!
Free Digital Marketing Course by NCS
Those of you aged 19 or over living in the UK can take full advantage of the Free Digital Marketing Course by the National Careers Service. It’s a flexible course teaching you how to build a winning brand, get started with graphic design, develop a website via WordPress, make the website stand out, the secrets of SEO, content analysis, social media marketing and more.
Again, it costs absolutely nothing and you can enroll whenever you want. The course spans 12 weeks but is highly flexible and you’ll get a generic award for passing all the exams and assessments.
How to Start a Blog – 7-Day WordPress Blog Challenge by Zac Johnson on Udemy
Udemy is full of great free courses and the How to Start a Blog – 7-Day WordPress Blog Challenge by Zac Johnson is a winner. It’s perfect for beginner bloggers as it coaches you through the act of starting a WordPress blog. Zac shows you how to set your site up and what can be done to make it more SEO-friendly. He also goes on about important marketing tools – like email marketing – to ensure you grow a loyal fanbase.
Sign up to Udemy for free to get started – or, you can pay for the course to unlock more features like a Certificate of Completion, Instructor Q&A, etc. The course content isn’t restricted when you opt for the free version so the choice is yours.
Did you know you can get paid to blog?
Discover how to turn your passion into profit and elevate your blogging journey!
Digital Marketing Course: Get Certified in Digital Marketing by Hubspot
You’ll find a boatload of free courses on Hubspot and we’ve picked TWO for you to try. The Digital Marketing Course: Get Certified in Digital Marketing gives you everything you need to learn about online marketing in around 5 hours.
Learn how to build a content creation framework for your blog, how to find the right SEO strategy for your needs, how to create quality blog content, how to develop a social media strategy and much more.
There are no prerequisites for signing up; create an account using Google, Apple or your email and you can start right away.
AI for Marketing Course by Hubspot
The second Hubspot option is called AI for Marketing and it’s one of the more intriguing options on this list. You’ll learn how to harness the power of AI to improve marketing strategies for your blog. It’s a great way to discover the benefits of this tool for bloggers!
You’ll soon know how to make the most out of AI to save time when creating content and how to personalise marketing campaigns to suit your audience. As AI gets more advanced, bloggers need to know how to handle it or you’ll risk being left behind by your competitors.
Advanced Content Marketing by Simplilearn
The Advanced Content Marketing Course on Simplilearn is open to anyone and takes approximately 14 hours to complete. You get a completion certificate if that interests you – but more importantly, you learn how to develop a content marketing strategy.
This is great for bloggers, as you get to understand how to target your main audience, use social media to your advantage and harness the power of influencer marketing to drive more clicks to your blog.
Learn to Write What Ranks (SEO Blogging) by Drew Parker on Udemy
Back on Udemy, you can take the Learn to Write What Ranks (SEO Blogging) course. Join the platform for free and immediately gain access to over an hour’s worth of video lessons. It teaches you how to write content that ranks, find topics that attract more visitors, optimise the content for SEO and more.
The whole course is free, but yet again you can pay for it to unlock a few more features. It’s totally optional but you do have a 30-day money-back guarantee if you opt to upgrade.
Why sit around twiddling your thumbs wondering why your blog isn’t generating traffic? Educate yourselves with free marketing courses for bloggers and you’ll quickly understand how to craft a winning blog. All the courses above are completely free. And, they each teach you something different. You can never have too much knowledge, so pick as many courses as you like and start your journey to being a more productive and successful blogger.
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