Top Female Influencers on Instagram: The Must-Follow List in 2025
One of our favourite things about Instagram is just how many incredible women are out there sharing their lives, talents, and creativity with the rest of us. Whether it’s everyday moments or carefully curated style, UK female Instagram influencers continue to shape what we see, shop, and share.
We’ve been keeping a close eye on the space this past year, and it’s safe to say there’s no shortage of inspiring women influencers to follow. From well-known names to rising stars, this guide rounds up some of the top female influencers across fashion, lifestyle, books, and more in the UK.
Top Female Influencers to Follow in 2024
Before we dive into the creators shaping 2025, let’s take a moment to spotlight the female influencers who truly made their mark last year. These top female influencers brought creativity, relatability, and serious reach across Instagram, and many remain powerful brand partners today. While they won’t appear in our 2025 must-follow list (we’ve got fresh names coming), they absolutely earned their spotlight in 2024.
Molly-Mae Hague
A household name in the UK, Molly-Mae rose to fame on Love Island but proved her staying power well beyond reality TV. With around 8.5 million followers, she dominated the fashion and beauty space in 2024. From her role as Creative Director at PrettyLittleThing to launching her own beauty brand, Filter by Molly-Mae, she’s one of the most famous female influencers the UK has produced in recent years.
Sophie Hinchliffe
Cleaning content might not sound glamorous, but Sophie (aka Mrs. Hinch) made it aspirational and relatable. With nearly 5 million followers, her home hacks and calming videos turned into a lifestyle phenomenon. She’s collaborated on everything from books to homeware collections and remains a firm favourite among UK audiences.
Emily English
Emily brought a refreshing, science-backed approach to wellness. As a registered nutritionist, she built trust with practical advice, food inspiration, and myth-busting tips. By the end of 2024, she was being tapped by major health and lifestyle brands looking for credible voices in a saturated wellness market.
Sophie Milner
With a blend of fashion-forward looks and unfiltered commentary, Sophie gave us more than outfit inspiration. She tackled social issues and mental health with honesty, making her one of the more nuanced female Instagram influencers to follow last year.
Laura Wills
Laura’s world is one of chic tailoring, designer brands, and motherhood. Her polished yet personal aesthetic captured a loyal following in 2024. She’s one of those women influencers who consistently makes aspirational content feel attainable.
Saffron Barker
From YouTube vlogs to Strictly Come Dancing, Saffron kept things high-energy and fun. Her 2024 content focused more on lifestyle and fitness, drawing in a younger audience and building strong engagement along the way.
Victoria Magrath
Fashion PhD-holder turned influencer, Victoria delivered in-depth, stylish, and well-produced content throughout 2024. Whether you were looking for beauty breakdowns or fashion event recaps, she had it covered.
Amelia Liana
Known for soft glam, dreamy travel content, and warm-toned beauty reels, Amelia kept things consistent and charming. She was one of those top Instagram influencers non celebrity audiences returned to for inspiration.
Melissa Holdbrook-Akposoe
A go-to stylist for celebs and brands alike, Melissa shared styling tips, red carpet looks, and smart fashion advice. She may not have the biggest follower count on this list, but her influence within the UK fashion scene was undeniable in 2024.
Rising Female Instagram Influencers
While 2024 saw some familiar names continue to thrive, I’ve also noticed a real surge in fresh faces making waves, many of them building thoughtful, engaged communities without huge follower counts. These rising female Instagram influencers might still be classed as micro-influencers, but don’t let the numbers fool you. They’re connecting with people in ways that really matter, and their content is only getting stronger.
Whether they’re reviewing books, championing body confidence, or giving skincare advice without the fluff, here are a few women worth watching closely this year.
Abbie
A cosy favourite among UK Bookstagrammers, Aimee blends warm, seasonal aesthetics with sharp book reviews. Her content feels personal and perfectly curated, with a growing base of loyal readers and collaborations with independent publishers.
Charlotte Emily Price
Championing body positivity, plus-size fashion, and real-life moments, Charlotte’s voice is refreshingly honest. With around 100K followers and rising, she’s already catching the attention of inclusive fashion brands looking for authentic partnerships.
Sophia & Cinzia
This duo’s Instagram presence has grown alongside their podcast and YouTube channel. They’ve struck a chord with Gen Z through fashion, friendship chats, and unfiltered humour, expect to see more brand deals in their future.
Gemma Talbot
Gemma is a London-based fashion and lifestyle influencer who shares daily outfit inspiration and styling tips. Her content often features neutral tones with pops of colour, appealing to those seeking chic yet wearable looks.
Amelia Olivia
Amelia is a UK-based beauty and lifestyle content creator known for her engaging ‘Get Ready With Me’ videos and makeup tutorials. Her vibrant personality and relatable content have garnered her a loyal following, positioning her as a rising female influencer in the beauty niche.
Iona Francis
Iona is a London-based skincare and beauty influencer who is renowned for her tips, makeup and skin cleansing reels. She’s very active and constantly updating her followers with new and relatable content about skin issues and makeup tips.
These women influencers may not be household names (yet), but their content is sharp, their audiences are engaged, and they’re the kind of female influencers brands should be reaching out to now, before their inboxes are overflowing.
Must-Follow Women Influencers This Year
If you’re looking for women who are truly setting the pace on Instagram in 2025, these are the names to know. They’re shaping trends, launching brands, and opening up important conversations, one post at a time. These top female influencers of 2025 bring a mix of style, substance, and staying power, and are absolutely worth following (and working with)
Jamie Genevieve
With around 1.3 million followers, Jamie Genevieve has become a mainstay of the beauty influencer space. A self-taught makeup artist from Scotland, Jamie has taken her passion from Instagram tutorials to building her own makeup brand, VIEVE. Her content is a mix of bold beauty looks, behind-the-scenes glimpses into product creation, and honest conversations that have earned her genuine trust among beauty lovers.
Freya Killin
Freya, a London-based content creator with nearly 900,000 followers, has mastered the art of aspirational yet accessible fashion. Her niche spans fashion, beauty, and home lifestyle, and her feed is filled with curated outfits, beauty hauls, and elegant interiors. Whether she’s sharing high-street finds or designer splurges, her tone remains friendly and relatable, making her a favourite for brands seeking authentic UK-based influencers.
Caroline Hirons
One of the most trusted voices in skincare, Caroline Hirons, has gathered a following of around 800,000. She’s built her niche around evidence-based skincare advice, product reviews, and myth-busting content that cuts through the noise. Caroline isn’t your average influencer, her background in beauty retail and training has earned her a loyal, engaged audience that spans generations and skin types.
Alex Light
Body positivity, fashion, and self-worth come together on Alex Light’s page, where over 600,000 followers tune in for her honest takes and empowering messages. Alex is passionate about dismantling diet culture and promoting inclusive fashion, offering style inspo and heartfelt posts that resonate deeply. Her blend of personal stories and advocacy makes her stand out in a crowded wellness space.
Zoë Sugg
Zoe Sugg, known widely as Zoella, remains one of the UK’s most recognisable digital creators. With more than 9 million followers, she has evolved from YouTube sensation to lifestyle and family content expert. Her niche now includes motherhood, interiors, beauty, and books, delivered with a warmth and polish that continue to attract new fans. For brands looking for broad appeal with deep audience trust, Zoe remains a go-to.
Lorna Luxe
A polished blend of timeless fashion and aspirational lifestyle content, Lorna Luxe has amassed 1.4 million followers who adore her signature neutrals and editorial-quality visuals. She’s mastered the art of storytelling through style, and her luxury fashion partnerships are often wrapped in approachable, behind-the-scenes commentary that keeps her audience engaged.
Sophie Hannah
With a following of 1.7 million, Sophie Hannah is best known for her colourful beauty looks, hair tutorials, and distinctive aesthetic. She’s also the founder of a sustainable haircare line, further solidifying her influence. Sophie’s content feels equal parts creative and commercial, and her vibrant visuals stand out on any feed.
Candice Brathwaite Aboderin
Candice has carved out a powerful voice as a writer, speaker, and fashion-forward content creator. With over 300,000 followers, her Instagram is a mix of bold outfits, family life, and reflections on social issues. As one of the most prominent Black British female influencers, Candice offers not only influence but important representation, making her a strong and meaningful choice for thoughtful brand campaigns.
Doina Ciobanu
London-based Doina Ciobanu is a sustainable fashion influencer with a fashion-meets-activism twist. With 1.3 million followers, she uses her platform to spotlight ethical style, circular fashion, and eco-conscious living. Her background as a model and environmental advocate gives her content a sharp, editorial edge, ideal for brands aligning with green values.
Trinny Woodwall
A well-known name in the UK, Trinny Woodall has transitioned from TV stylist to beauty entrepreneur with remarkable ease. Now with 1.4 million followers on Instagram, she brings her signature high-energy charm to videos showcasing her brand, Trinny London, along with everyday style and skincare routines. She’s proof that seasoned experts can thrive in the influencer age, bringing gravitas, energy, and a loyal community.
Celebrity Female Influencers Making Waves
While some celebrities treat Instagram like a highlight reel, others have turned it into a proper platform, sharing candid moments, promoting meaningful causes, and engaging directly with their fans. These are the famous female influencers who are making real waves online in 2025.
Millie Bobby Brown
Millie’s not just one of the biggest names in Gen Z Hollywood. She’s also a powerhouse on Instagram, with over 63 million followers. Best known for Stranger Things, Millie keeps her audience close with a blend of glam photoshoots, behind-the-scenes acting content, and updates from her clean beauty brand, Florence by Mills. She’s young, smart, and business-savvy, exactly the kind of voice that resonates with younger followers and brand audiences alike.
Cara Delevingne
Model, actor, and advocate, Cara brings her multifaceted career to life on Instagram. With over 40 million followers, she uses her platform to champion LGBTQ+ causes, tease film projects, and post striking fashion content. She’s not afraid to be bold or quirky, and that realness makes her stand out in a sea of polished celebrity feeds.
Victoria Beckham
Fashion royalty with a following to match, Victoria’s 32.9 million Instagram fans get a curated look into her life as a designer, entrepreneur, and mum. Her account is a balance of editorial fashion shots, behind-the-scenes glimpses at her collections, and the occasional tongue-in-cheek family moment. Whether she’s on the runway or in Reebok trainers, VB knows how to make content look effortless.
Suki Waterhouse
Suki’s account is where music, fashion, and that signature Brit-cool attitude meet. With around 4.4 million followers, she’s active in promoting her music career while also giving followers an inside look at film shoots and fashion partnerships. Her creative vibe and vintage-tinged aesthetic feel different from your usual celeb content.
Yasmin Finney
A breakout star from Heartstopper and one of the freshest faces in Doctor Who, Yasmin is using her 1.7 million-strong Instagram to share style inspiration, promote trans visibility, and document her rise in the entertainment industry. Her content feels authentic and aspirational in equal measure, definitely one to watch.
GK Barry
Grace Keeling, aka GK Barry, has turned social media into a full-time career. Starting on TikTok and now with nearly 1.5 million Instagram followers, she shares raw, hilarious moments from her life and features behind-the-scenes highlights from her hit podcast Saving Grace. She’s proof that personality-led content has serious power.
Sasha Attwood
Sasha is best known as a model and the partner of footballer Jack Grealish, but she’s building her own influence one stylish post at a time. With 322K followers, her feed is a mix of fashion edits, brand collabs, and glimpses into her everyday life.
Lissie Mackintosh
Formula 1 might not be the most obvious place for a female influencer to rise, but Lissie is changing the game. Her account brings a fresh, female perspective to motorsports. Whether she’s interviewing drivers or breaking down F1 news, she’s doing it in a way that’s fun and totally accessible.
Aimee Lou Wood
Best known from Sex Education, Aimee’s charm translates beautifully to Instagram. She keeps it down-to-earth with a mix of film updates, fashion shots, and musings about life and self-image. With 1 million followers, her content feels like catching up with a creative, grounded friend.
Dani Dyer
Dani won Love Island, but she’s built something much bigger since. Her 3.7 million Instagram followers get a front-row seat to her life as a mum, brand ambassador, and podcast host. She shares sponsored posts, honest chats about motherhood, and relatable snapshots of daily life.
Leading Non-Celebrity Instagram Influencers
Not all famous female influencers are celebrities. Some of the most trusted voices on Instagram come from women who’ve built their platforms from the ground up, no reality shows, no pop stardom, just great content and loyal communities. These top Instagram influencers non celebrity might not be household names, but they’re shaping conversations in meaningful ways.
Marisa Martins
Marisa is a London-based content creator and founder of Businesses of Colour, a platform spotlighting diverse talent and Black-owned fashion brands. With a stylish, curated feed and a strong ethical message, she brings depth to fashion influencing and connects powerfully with a socially conscious audience.
Lucy Alston
Lucy blends fashion, interiors, and travel with a clean, minimalist aesthetic that’s easy to fall in love with. Her thoughtful content, grounded in calm visuals and personal storytelling, resonates with those who love understated inspiration.
Isa-Welly
Wellness coach Isa-Welly offers an uplifting mix of Pilates, nutrition, and mindset coaching. Her approach is warm and realistic, showing that wellbeing isn’t about perfection. It’s about progress and presence. She’s a go-to for feel-good content that builds trust.
Rachel Emma Waring
Rachel is a creative consultant and co-host of The Business Proposal Podcast. She’s become a quiet force in small business marketing, blending pastel-perfect visuals with helpful Instagram strategy tips that appeal to solopreneurs and makers.
Gina Jackson
Gina shares dreamy travel content that feels authentic and inviting. Her captions lean toward mindful storytelling, while her photography focuses on nature, slow living, and cultural appreciation, making her a thoughtful voice in the travel niche.
Heather James
Midlife fashion and lifestyle creator Heather celebrates beauty beyond youth. Her relaxed, graceful content resonates with women in their 40s and 50s seeking relatable inspiration on confidence, wellness, and effortless style.
Charlotte Elizabeth
Charlotte shares beauty tutorials, soft glam makeup, and snippets of travel, often accompanied by relatable captions that make followers feel like they’re chatting with a friend. A great example of how top female influencers don’t need to be flashy to be effective.
Influencer Trends Among Female Creators
Female influencers aren’t just creating content; they’re shaping culture, setting trends, and steering conversations in meaningful ways. Here’s what’s standing out this year among top female influencers.
Storytelling beats surface-level shine
Gone are the days when a perfectly edited flat lay was enough to grab attention. Today’s most compelling female Instagram influencers are leaning into storytelling. We’re seeing longer captions, honest reflections, and posts that give followers a glimpse behind the scenes.
Short-form video is leading the way
Reels are essential. From quick tutorials to relatable skits, women influencers are mastering the short-form game. Brands looking to collaborate should think beyond static images and invest in motion-led storytelling.
Niches are thriving
One of the biggest shifts this year? Niche communities are thriving. Whether it’s midlife beauty, ethical fashion, or specific lifestyle choices, women creators are tapping into highly engaged audiences.
From influencers to entrepreneurs
We’re seeing a clear rise in creator-led brands. Today’s female influencers aren’t just working with companies. They’re launching their own. From limited-edition collabs to full-scale product lines, followers want to buy from someone they trust.
Cross-platform consistency
Instagram might be the home base, but many women influencers are building outwards. From TikTok and YouTube to Substacks and podcasts, creators are showing up in multiple places, and that means a more integrated, strategic approach for brands.
Engagement over follower count
It’s no longer about how many followers someone has. It’s about how they show up. We’ve seen strong performance from non-celebrity Instagram influencers who actively engage through comments, Lives, and interactive Stories. This kind of two-way connection often leads to better brand results than traditional one-sided posts.
Why These Female Influencers Stand Out
After spending time deep-diving into some of the best female Instagram influencers around, one thing’s become clear: it’s not just about aesthetics or follower counts. The women featured across this list are memorable because they offer something more.
For starters, authenticity is absolutely key. Audiences in 2025 are savvy. They can spot curated gloss from a mile off. What draws people in is relatability: someone like Abbie from @ab_reads gently weaving mental health reflections into her book reviews, or Sophie Hinchliffe offering down-to-earth cleaning tips while juggling family life. These women influencers aren’t playing a part, they’re showing up as themselves.
We’re also seeing a shift in how expertise is valued. Whether it’s wardrobe guidance from Marisa Martins or strategic tips from Rachel Waring, followers are gravitating towards creators who have insight to share. They educate, inspire, and give people something to take away.
And then there’s community. Many of the top female influencers featured here are community builders at heart. They respond to DMs, champion small businesses, run Q&As, and create space for meaningful conversation.
For brands hoping to collaborate in ways that actually convert, that is what makes all the difference.
Whether you’re after relatable voices, expert advice, or fresh creative energy, the women featured here are shaping Instagram in all the best ways. There’s a space for every niche, and the right collaboration can really elevate your brand message. If you’re ready to find the perfect fit for your next campaign, sign up to Blog Collabs and start exploring what’s possible.
